In today’s fast-paced technology-filled world, every individual must strive to advance his or her ideation journey as it is inevitable to come up with new ideas, refine your old ideas and transform them to something big.
What comes to your mind when you think about ‘creativity’? Eureka moments? Remember, creativity is not all about eureka moments or flashes of insights – creativity or creative thinking is a process, a cognitive process, not an event. It’s a process that helps us produce new ideas or transforms old ideas into better and updated ideas.
If you feel stuck, frustrated, bored or demotivated then you must open yourself up to e possibilities. It’s very difficult to make progress along the journey of life without discovering new possibilities. New possibilities are the product of the creative thinking process. Creative thinking is the process of coming up with new ideas. ‘New ideas’ does not mean a revolutionary thought or a radical idea, it might be in the form of small subtle shifts in the existing ideas or things. In other words, making small moves towards expanding your horizons.
Can we think creatively, both consciously and subconsciously? Yes, both conscious and unconscious brain processes play a role in ideas generation. There is a famous theory in the field of behavioral science known as ‘system 1 and system 2 thinking’ or ‘the process of thinking fast and slow’.
Whenever scientists need assistance for imagining new possibilities, they turn to science fiction writing because this genre of speculative fiction helps them envision the possible futures. You know why? Because new ideas cannot come without a base.
Where does innovation come from? Is it about flashes of insights or eureka moments? No, not at all, flashes of events as a source of innovation is nothing more than a myth…. Most innovations are a result of a conscious-purposeful research for new opportunities and ideas.