Can we think creatively, both consciously and subconsciously? Yes, both conscious and unconscious brain processes play a role in ideas generation. There is a famous theory in the field of behavioral science known as ‘system 1 and system 2 thinking’ or ‘the process of thinking fast and slow’.
Whenever scientists need assistance for imagining new possibilities, they turn to science fiction writing because this genre of speculative fiction helps them envision the possible futures. You know why? Because new ideas cannot come without a base.
Where does innovation come from? Is it about flashes of insights or eureka moments? No, not at all, flashes of events as a source of innovation is nothing more than a myth…. Most innovations are a result of a conscious-purposeful research for new opportunities and ideas.
Brands like Boeing and Nike are paying sci-fi writers to predict their futures. Science fiction writers have been envisioning the future for a long time, through which a new discipline emerged, which is known as world building.
Creativity is a must-have ingredient to come up with innovative ideas. What’s your definition of creativity? For many of us, creativity is either a precious-priceless painting in a museum or a masterwork of literature or something like an awe-inspiring piece of music.
There is no such thing in this world whose origin cannot be traced back. Everything has a previous version from which it originates. Like everything else in this world, our ideas too have a history, every new idea has a previous version from which it emerges. All new ideas come from old ideas – old ideas combine together and bring about new ideas.